State: Kerala Language: Malayalam, English Population: 21,20,000 (2011) Weather: Humid tropical climate Food: Fish, Banana chips Places to Visit: Cherai Beach, Mattancherry Palace, Willingdon Island, Paradesi Synagogue, Hill Palace Museum Industry Specialization: Technology, Industrial Design, Infrastructure Kochi’s Own: Chillr, Sastra Robotics Kochi, popularly known as the Queen of Arabian Sea is full of colonial… Continue reading A Tryst with the South: Kochi
Author: Sanskriti Bhatnagar
Founders’ Guide to Thrive: Managing Cash Flow
“Poor cash-flow management is causing more business failures today than ever before.” – Philip Campbell, a CPA and former CFOs in several companies and author of Never Run Out of Cash. Cash flow is something everyone worries about and as a startup, you’re usually on top of your cash flow all the time. With COVID,… Continue reading Founders’ Guide to Thrive: Managing Cash Flow
Exploring the Ecosystem’s Kingdom of Dreams: Gurugram
State: Haryana Language: Hindi, English, Haryanvi Population: 8,76,900 (2011) Climate: Sultry, semi-arid Food: Singri ki Sabzi, Kadhi Pakora Places to Visit: Kingdom of Dreams, Sultanpur National Park, Leisure Valley Park, Sheetla Mata Mandir, Loha Garh Farms, Biodiversity Park Aravali Industry Specialization: Fintech, IT, Software, Automobile, Corporate Birthplace: Rivigo (A billion-dollar logistics startup) Gurgaon, also… Continue reading Exploring the Ecosystem’s Kingdom of Dreams: Gurugram
Developing a winning GTM Strategy
“Go To Market is not just about choosing whether I should do Facebook ads or TV ads or a referral program, expand your horizons and think about how to create a brand for your startup.” One of the few things most commonly heard amongst entrepreneurs is the want to build and develop an effective GTM… Continue reading Developing a winning GTM Strategy
Founders’ Guide to Thrive: Arjun Pillai’s Cardinal Rules in Saas Pricing
In conversation with Intuit Circles and Headstart, Arjun Pillai, Founder & CEO of Insent.ai, talks about how to think about the optimal pricing strategy for SaaS products in the overly-competitive B2B marketplace. Arjun kicks us off with a, “It is not a standalone strategy.” Your pricing strategy affects multiple other strategies that you will work… Continue reading Founders’ Guide to Thrive: Arjun Pillai’s Cardinal Rules in Saas Pricing
Founders’ Guide to Thrive: The Journey of GaragePlug
The best way to learn is to learn from other’s experiences. In this week’s edition of Founders’ Guide to Thrive in association with Intuit Circles, we spoke to Rohit Bhatnagar, Co-founder, GaragePlug, member of Intuit Circles, about his journey and how having a supportive community has helped him through COVID. GaragePlug is a pioneer in… Continue reading Founders’ Guide to Thrive: The Journey of GaragePlug
Khandvi, Dhokla, and Startups: Ahmedabad
State: Gujarat Language: Gujarati, English, Hindi Population: 55,70,000 (2011) Weather: Hot, semi-arid, and little rain Food: Dal Dhokli, Khandvi Places to Visit: Sabarmati Ashram, Kankaria Lake, Jama Masjid, Bhadra Fort, Adalaj Stepwell Industry Specialization: Automobile, textile, pharmaceutical, dairy Ahmedabad is one of the fastest-growing cities in India and is a centre for technology, education, and… Continue reading Khandvi, Dhokla, and Startups: Ahmedabad
Founders’ Guide to Thrive: How to launch a Product during COVID/Crisis Times
SARS-COV-2, or as we affectionately call it- COVID-19, has put a lot of things into perspective for us all. It has pushed us to relook at things, with new vigour and zeal while also appreciating the circumstances and opportunities we already have available to us. As problematic as the current situation may be- it hasn’t… Continue reading Founders’ Guide to Thrive: How to launch a Product during COVID/Crisis Times
Founders’ Guide to Thrive: Customer Development
Customer development is the formal process of identifying potential customers and figuring out how to meet their needs. It can help startups to build an end-to-end solution and eventually scale up into a large corporation. Let’s take a look at how Customer Development works. Idea – It all starts with an idea of a service… Continue reading Founders’ Guide to Thrive: Customer Development
Founders’ Guide to Thrive: Product Market Fit
‘Product Market Fit’ has been a frequently-used, yet a fairly vague term in the startup ecosystem. The idea, though powerful, is used differently in different contexts. So what exactly does ‘product-market fit’ mean and why do we keep hearing about it in our day to day lives? What is Product-Market Fit? According to research conducted… Continue reading Founders’ Guide to Thrive: Product Market Fit
Founders’ Guide to Thrive: How to effectively manage your Working Capital
As an entrepreneur, there’s no doubt you’ve heard someone tell you that one of the easiest ways to move up the grid is to manage your working capital. Although tricky, if you’re able to master the management of your working capital, you’ll save yourself a lot of time and certainly, a lot of coin. Before… Continue reading Founders’ Guide to Thrive: How to effectively manage your Working Capital
Founders’ Guide to Thrive: 6 things you need to know while building your product
One of the biggest problems that entrepreneurs often face is how to make a product that is built to last. We’re always looking to find the perfect solution to our problem statement, but we are also in a hurry to get something out to the market. This enthusiasm although well-founded and understandable is what causes… Continue reading Founders’ Guide to Thrive: 6 things you need to know while building your product