We have often heard that ideas are worthless. What sets an idea apart is the way it gets executed.
India has world’s third largest startup ecosystem with many startups coming up everywhere, not just in the metros but also in tier 2 and tier 3 cities, yet in spite of having a great idea, an innovative product and a fantastic team, almost 90% of the startups die within the first 3 years of their operation. Although there are a number of reasons as to why a startup fails, one of the most common reason is customers don’t care enough about the problem the startup is trying to solve.
